CULTURE IN, THE STORY OF A START-UP AT THE HEART OF THE GREEN ECONOMY
A minor detour via Normandy and the plains of Caen. David Ambs discovers flax, this remarkable fibre abundant in his father-in-law’s fields, 80% of which is exported to China. This sparked ideas in his head leading him to start a technological watch of biocomposites and of this noble material, which is today a promising sector in biobased industries.
The plunge into R&D to make the best possible use of flax for the creation of a unique material in line with market expectations in terms of sustainable development, quality and aesthetics, usage and industrialisation.
Creation of Culture iN, the start-up is officially established, creating quite a stir in the innovation networks of the West, where David Ambs chose to set up, at the heart of a cluster which is a reference as regards materials of the future.
Industrial pre-seed activities are in motion, VARIAN® sets off to meet its markets in major French and European trade fairs.
“Today, more than ever, we are pursuing our R&D activities to continuously improve the technical, aesthetic and environmental performance of our materials, since we believe that our culture is in keeping with the materials of the future.” – David Ambs