The sustainable development undertaking

For Culture iN, innovation goes hand in hand with corporate social responsibility. Right from the seed phase, sustainable development has been part of the company’s DNA and of the very concept of the product which offers fit-out and interior decoration contractors or object design professionals with an eco-friendly and technological solution that meets the needs of the market: health and environment protection in an elegant style.

  • Healthy and renewable raw materials
  • European suppliers
  • French production
  • Solvent-free manufacturing, low in energy consumption and CO2 emissions

A culture of design

Concerned about its image and the vision that it wants to drive forward, Culture iN called upon designer Alexandre Fougea ( as Artistic Director to establish its visual identity and ensure the coherence of its VARIAN® brand.

Together they worked right from the initial research and development phases – implementation, choice of processes, hybridisations, etc.- on the creation of new collections, up to the production of “showcase” objects, clearly proving the potential of VARIAN®.

A vital approach to be perfectly in sync with future clients and partners such as architects, interior decorators, fitters, designers, etc.

An active R&D for constantly developing and inspired materials

A culture of innovation and continuous improvement for better technical, aesthetic and environmental performance.

Innovative by its very nature, VARIAN® is constantly evolving to better meet the needs of its users. It takes on board the latest technologies of the bio-materials sector, as soon as they are available, and draws from the latest trends and styles through a strong creative approach.

Originally white to reflect light and the imagination behind each creation, VARIAN® will soon be available in a wide range of colours, which can be customised to meet the exclusivity requirements of the world of design.

Just like weaving with VARIAN, Culture iN is already working on the development of new textile structures such as filament winding, and on new plant fibres which are more abundant in supply than flax in other parts of the world.